Recently, there was a debate about the iPhone 16 PRO (as is the case with every new release). Is Apple still the one?
Overall, I think the stock performance (+315%/5 years) shows that the company is doing everything right. But my main argument is that, despite the lack of any significant revolutionary innovations, Apple’s main strength remains the same — its ecosystem. When you have a laptop, TV, watch, phone, Apple Car, etc., everything works super synchronously — it’s almost impossible to get away from that.
A big step forward that will support this entire ecosystem will be a tighter integration of AI into Apple (Apple Intelligence). How crucial this will be, we will see in a month or two with the first official releases. Perhaps, without this, it will be impossible to live, and automation will reach a new level (right now, I only use Siri to check the weather and set a timer, but I would like to have a real virtual assistant — technically, this is already possible), or it may fade into oblivion like the Touch Bar Display (I think not).
And finally, speaking of the ecosystem, I want to mention my latest discovery — Apple Fitness+. It’s very convenient, beautifully shot, with a million quality content, deep integration with the watch (including heart rate), and a wide variety — from yoga to intense workouts and dancing. Just incredibly cool. Thanks to it, I hope to bring short workouts back into my life. I especially like the wish at the end of each workout, “Close Your Rings.”
What do you think?