Facebook and Instagram are introducing Store Visits Custom Audiences — a feature that allows retargeting and building Look-alike audiences based on users who recently visited a client's offline locations. This function opens up new opportunities for promoting products at various stages of the funnel.
Potential ideas for using this feature include:
- increasing loyalty by offering exclusive deals to visitors
- cross-selling products to visitors of offline locations
- collecting visitor contacts through Lead Ads
- excluding offline visitors from online promotions
- using Look-alike audiences
via @aitarget_com