New Opportunities with Store Visits Custom Audiences

<p>Facebook and Instagram are introducing <strong>Store Visits Custom Audiences</strong> — a feature that allows retargeting and building Look-alike audiences based on users who recently visited a client's offline locations. This function opens up new opportunities for promoting products at various stages of the funnel.</p>
<p>Potential ideas for using this feature include:</p>
<ul>
<li>increasing loyalty by offering exclusive deals to visitors</li>
<li>cross-selling products to visitors of offline locations</li>
<li>collecting visitor contacts through Lead Ads</li>
<li>excluding offline visitors from online promotions</li>
<li>using Look-alike audiences</li>
</ul>
<p>via @aitarget_com</p>