My daughter's birthday is coming up, and she requested some kids' cosmetics. I started looking into the topic and found out that besides the usual kids' sets, there are sets from bloggers, but predictably, only from the top ones. Meanwhile, my daughter is obsessed with a lesser-known blogger who focuses specifically on gymnastics, and her merch only includes t-shirts.
So, there’s a need for a niche startup that creates specialized, stylized merch (cosmetic sets, advent calendars, etc.) for bloggers with small to medium audiences.
What do you think?