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· Essay · 1 min

What is a company's vision?

To understand what a company's vision is, just read Jeff Bezos's letter to shareholders in 1997.

To understand what a company's vision is, just read Jeff Bezos's letter to shareholders in 1997.

https://media.corporate-ir.net/media_files/irol/97/97664/reports/Shareholderletter97.pdf

By the way, in 2022, it's amusing to read "We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy." Where is Amazon now and where is AltaVista? :)