<p>Details have emerged: in early February, OpenAI will launch advertising for users of the free version and the $8/month plan. Currently, they are working with a narrow circle of advertisers, asking for less than $1 million for a test period of several weeks.</p>
<p>An interesting detail - they charge for impressions (CPM), not clicks (CPC), like Google and Amazon. This is a model used by social networks like Meta. Which model works better for chatbots is still an open question.</p>
<p>The numbers are impressive: 900 million active users per week. OpenAI expects to earn $2 billion this year and nearly $11 billion next year from advertising and shopping.</p>
<p>Advertising is overseen by Fidji Simo - former CEO of Instacart and ex-head of Facebook. A logical choice.</p>
<p>π Source: <a href="https://www.theinformation.com/articles/openai-lines-advertisers-reveals-key-details-ahead-ads-launch">https://www.theinformation.com/articles/openai-lines-advertisers-reveals-key-details-ahead-ads-launch</a></p>;
<p>#openai #chatgpt #ai #advertising</p>
<p>βββββββββ<br>ΠΡΡΠ»ΠΈ Π Π²Π°ΡΠ΅Π²Π°<br>βββββββββ</p>