Details have emerged: in early February, OpenAI will launch advertising for users of the free version and the $8/month plan. Currently, they are working with a narrow circle of advertisers, asking for less than $1 million for a test period of several weeks.
An interesting detail - they charge for impressions (CPM), not clicks (CPC), like Google and Amazon. This is a model used by social networks like Meta. Which model works better for chatbots is still an open question.
The numbers are impressive: 900 million active users per week. OpenAI expects to earn $2 billion this year and nearly $11 billion next year from advertising and shopping.
Advertising is overseen by Fidji Simo - former CEO of Instacart and ex-head of Facebook. A logical choice.