Plurio raised $3.5M: news about our funding round

<p>Ta-da!</p>
<p><strong>1. News about our round published on AdWeek</strong></p>
<p>Previously, we talked about a pre-seed of $1M a while ago, now another $3.5M, totaling $4.5M at this point. Among the investors are Altair, DVC, PTV, <a href="https://t.me/bogdanov_yr">Yellow Rocks</a>, Kostya Stiskin (Finom), Mike Yan (ManyChat).</p>
<p><strong>2. We pivoted and rebranded to Plurio</strong></p>
<p>Before: Elly Analytics - marketing data platform with AI agent<br>Now: Plurio AI - AI agent for performance marketing</p>
<p>Previously, we did <strong>analytics</strong>. The results were <strong>dashboards</strong>. Marketing clients looked at these dashboards and changed something in their ad accounts.</p>
<p>Now we create <strong>agents</strong>. The result - ready insights and <strong>actions</strong> in ad accounts. Marketers supervise and monitor agents that handle routine work.</p>
<p>The data platform becomes a supporting module in Plurio. For half of our new clients, we set up an agent based on their own end-to-end analytics data, without our data platform.</p>
<p>Elly Analytics as a name no longer describes us. Elly AI was already taken. So we came up with Plurio AI, lived with it, liked it a lot, and decided to rename the whole company to Plurio.</p>
<p><strong>3. Real use cases from pilot projects have arrived</strong></p>
<p>With AI agents, you never know which use cases will take off. What I thought was trivial turned out to be the most valuable, and what I thought was the most valuable turned out to be nice to have.</p>
<p><strong>Module #1: <a href="https://www.plurio.ai/chat">chat with your data</a></strong><br>We connect the agent with ad accounts and end-to-end analytics, gather technical and business context, and the client can ask questions about metrics, build custom reports, and test their hypotheses on data. What used to take days and required tasks for analysts now takes minutes.</p>
<p>Quotes from pilot clients: "The agent suggested insights that would have been hard to pull out myself"</p>
<p>"Most importantly, you don’t need to explain every time what logic needs to be applied because you embedded that logic in Project Context once — and it acts according to that logic."</p>
<p><strong>Module #2: <a href="https://www.plurio.ai/workflows">AI workflows</a></strong><br>Previously, marketers spent hours looking at dashboards and tweaking ad settings, but now AI agents monitor metrics across all channels-products-regions-campaigns-ad sets-creatives-keywords according to their process and provide recommendations on what to pay attention to and what to do.</p>
<p>"The analysis of metrics has sped up 3-4 times. If before we could only look at channels for an hour of the meeting — now we can look at channels, campaigns, and even more precise slices. Much faster and more detailed."</p>
<p><strong>Module #3: <a href="https://www.plurio.ai/rules">Automation Rules</a></strong><br>When the optimization logic is clear, you can ask the agent to turn it into code and set it to semi-automatic mode with confirmations, and then to fully automatic with notifications. Stop an unpromising creative 3 days earlier, scale winners 3 days earlier, stop burning at the optimal point — on a scale of thousands of active creatives — and we save 30% of the team's time while growing revenue by 10-30% with the same budget.</p>
<p><a href="https://t.me/vsevolodustinovchannel/2835">Here</a>;, Max Epifanov (VP of Performance Marketing TripleTen) details their experience.</p>
<p><strong>4. Who is this for</strong><br>— For performance marketing teams;<br>— With budgets of $0.5-1M per month on Google, Meta, TikTok (we will lower the entry point);<br>— Who generate leads, sign-ups, and trials on the website/in the app, work with delayed conversions and long LTV.</p>
<p><strong>5. Vision for the future</strong><br>Complete creation and editing of campaigns with AI, AI running ML models to find optimal decision points for creatives, thousands of agents working at night to find and validate subtle insights for ad optimization, generation and application of a playbook for ad management, analysis of own creatives, competitors, threads, and generation of the next best creative formula.</p>
<p><strong>CTA</strong><br>If you manage hundreds of thousands of dollars in advertising budgets for performance, we have something to offer you.</p>
<p><strong>CTA 2</strong><br>Help with promotion on LinkedIn - like, comment, and share my post and Kirill's post. It's important to grow the reach in the English-speaking link. Plus, I write English-language posts and videos there.</p>