🔥 Social Media in Russia 2022 vs 2024: The Fall of the West, Rise of Locals
Statistics for the Russian Federation
- Instagram: Audience decreased from 38.4 million to 6.8 million (-82%).
- Facebook: Lost audience from 8.9 million to 1.4 million (-84%).
- TikTok: Decrease from 33 million to 30.3 million (-8%).
- Zen: Audience growth from 11.4 million to 31.9 million (+180%).
- Telegram: Audience increase from 27.2 million to 59.9 million (+120%).
- VKontakte: Growth from 46.8 million to 56.2 million (+20%).
- YouTube: Audience grew from 41.7 million to 55.3 million (+33%).
- WhatsApp: Increase from 71.4 million to 81.4 million (+14%).
Advertising budgets are now going to "VKontakte", YouTube, Telegram, reflecting the market's reorientation from blocked Western platforms.